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Wednesday, January 19, 2011

Did Apple Surpass Microsoft In Profit Last Quarter? Or Will It Be Next Quarter?

Earlier today, Apple announced their earnings for Q1 2011. The record-breaking numbers saw revenue surge to $26.7 billion — over $6 billion ahead of their previous best quarter (which was Q4 2010). But even more impressive may have been how much profit grew. Apple's net income was also a new record for them at $6 billion for the quarter. That's a full $1.7 billion above their previous record (again, Q4 2010). And it begs the question: could Apple have passed Microsoft in the one remaining financial stronghold this quarter as well? For years, we've all heard how Apple was so pitifully small compared to the behemoth that is Microsoft. Then something funny started happening: Apple started growing. Fast. But instead of focusing on market share growth, Apple focused on bottom-line growth. And soon Microsoft wasn't laughing anymore.

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